Novels on the Subject of Sirah / Sirah for the “Market” in the Axis of the Relationship Between Popular Culture and Design
DOI:
https://doi.org/10.16947/fsmia.1318919Keywords:
Novel, popular culture, sirah, design, marketAbstract
By adding it to popular culture, The Prophet and literary elements that make up the
design in the novels about the life of the Prophet make the book an object of consumption,
while at the same time commodifying the sirah within the mass culture. It has been
seen that writer of sirah-themed novels belonging to a wide range of different classes and
professions, from theology to economics, from housewives to academics and even popular
novelists, have turned the design into propaganda material. In addition, we observe
that in the female companion novels that we deal with in women’s literature, the sirah is
made into a consumption element by female readers by using gender-based design elements.
From historical novels to biographical novels, to the sahabe women novels that are
re-consumed/produced by female novelists, sirah novels give a common image reflecting
popular culture codes by commercializing sirah in terms of design and typographical
elements in a bespoke consumption pattern.
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